Iceland is offering people of pension age a £30 voucher for food and other essentials to help towards the cost of their groceries as prices soar.

The budget supermarket has teamed up with the Rothesay Foundation to support some of the 1.7 million older people in the UK who live in poverty, and who rely on a state pension and benefits.

The ‘Summer Cheer’ campaign will be rolled out across the country to those directly affected by the squeeze on the cost of living.

When will the campaign run?

The campaign will run for seven weeks from 1 August until 16 September.

Where can I get a £30 Iceland gift voucher?

Eligible pensioners should call the Summer Cheer hotline on 0800 098 7877 to request their voucher. The telephone line will be open from 9am to 5pm, Monday to Friday.

Where can I use the voucher?

The gift vouchers will be available to eligible pensioners in 17 areas nationwide, covering 269 Iceland stores, this will include the Govan store. The areas have been selected as places where there are some of the highest numbers of pensioners living in poverty in the country.

Who is eligible for the voucher?

Pension-age residents who are living independently, or with a carer, who rely solely on a state pension and benefits will be able to claim a £30 voucher for food and other essentials if they live in one of the 17 areas.